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Top online apparel retailers strive to get sizing right

tools apparel merchants use for sizing

Online apparel retailers know that if the garment doesn’t fit the consumer, she will return it. This is why nearly all—98.7%—of the Top 1000 apparel merchants offer some guidance on sizing on their websites. The most popular way, with 88.2% of apparel merchants offering this, is by providing a chart that translates a shopper’s measurements […]

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