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Liquor brand Sazerac gets into the omnichannel spirit ahead of the holidays

While Sazerac may not be a household name, many 20-somethings likely have a bottle of the alcohol beverage company’s Fireball Whisky taking up permanent residence in their liquor cabinets. Bourbon aficionados, meanwhile, may have toured the brand’s famous Buffalo Trace Distillery in Kentucky. Those are just a couple of Sazerac’s more than 450 liquor brands. […]

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