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More than half of Prime members made a purchase during Prime Day 2021

Over half of Prime members made a purchase on Prime Day this year

A majority of Amazon Prime members purchased three or more items during the Prime Day sales event this year, with more than half of consumers spending $250 or less. These insights are from Digital Commerce 360’s latest survey of 505 online shoppers.

Prime Day consumer insights

  • Amazon Prime Day shopper insights
  • Prime Day shopper data
  • Prime Day consumer data
  • How much did shoppers spend on Prime Day
  • Amazon consumer data

 

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