Online retailers revamp loyalty programs with data and personalized rewards
Jessica Young
Coffee shop customers often stop in to buy their favorite brew several times a week—if not daily. But shoe shoppers? Not so much. And Schuh, a United Kingdom-based footwear chain, is acutely aware that it’s not in a high-volume business. Beyond niche sneakerheads and shoe devotees, the average consumer’s repeat purchase cycle for footwear is […]