Andie uses its fit expertise to launch intimates line
April Berthene
Fit is a foundational piece for the Andie Co. brand. The web-only swimwear merchant encourages all its new shoppers to take its Fit Quiz, which asks consumers about their body type and swimsuit style preferences. It also offers one-on-one fit consultations and provides robust fit content on its site, which categorizes swimsuits based on fit, […]