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JOAH Beauty blends organic and paid strategies on TikTok

Cosmetics retailer JOAH Beauty tapped into social media network TikTok late last year. So far, it’s building its following by showing the transformation of its products through authenticity, something the other social channels don’t quite achieve, says Xue Li, marketing director at JOAH Beauty. The brand manufacturer sells Korean-Beauty inspired cosmetics online at Joahbeauty.com and […]

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