Site icon Digital Commerce 360

Why more retailers are pressing play on videos, including livestream and influencers

Online retailers are using videos in a range of ways, from how-to tutorials to livestream shopping. Merchants are upping their video games because the medium is engaging, offers an interactive way to communicate with shoppers and can be a persuasive selling tool.

Videos may not play the leading role when it comes to marketing for online retailers, but many say the medium is a strong supporting actor.   While in the past most retailers have mainly used videos to spice up a homepage or to showcase a product on the product detail page, merchants are now using video […]

Exit mobile version