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How two apparel brands, one startup and one legacy, attack sustainability

Italian retail chain Yamamay and web-only startup State of Matter share their journey to make their apparel products with sustainable materials.

Consumers are using their wallets to demonstrate to merchants that they care about the sustainable practices of the retailers they buy from and the products they sell. Several Forrester surveys find that roughly one in three online U.S. consumers currently purchase, pay more for and will continue to seek out sustainable products: 35% of U.S. […]

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