The human element in social media drives consumers to make purchases
Stephanie Crets
CakeSafe—a retailer that sells protective boxes for cake transportation, among other cake-related items—recently began taking advantage of Instagram’s Reels feature. Reels is similar to social media video platform TikTok, in which users record videos and add captions and music. The retailer posted a Reel in early February of a customer using one of its products. […]