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Retailers are tapping into TikTok’s growing audience, but few are spending ad dollars

TikTok is steadily growing as a marketing channel for brands in the U.S. Despite past discussions of the U.S. potentially banning TikTok, users have flocked to the video-focused app. The social media platform is on track to reach 1.2 billion active users in 2021, according to mobile data and analytics company App Annie’s State of Mobile […]

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