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Tapping into influencer marketing

merchants can tap into that power with influencer marketing campaigns

 In 2014, singer-songwriter Nick Jonas posted on his Instagram a picture of himself wearing a sweater with the phrase “Merry Christmas, Ya Filthy Animal,” a line from the popular holiday movie “Home Alone.”   That sweater was a product sold at online retailer Ugly Christmas Sweater Inc. And after Jonas’ post, the merchant quickly sold through all 672 of […]

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