Walmart pilots in-app, live-stream shopping on TikTok
Tabitha Cassidy
TikTok is bolstering its retail tools and heavyweight Walmart Inc. is taking new strides to use the social media app as a marketing channel. Walmart (No. 3 in the 2020 Digital Commerce 360 Top 1000) announced today it would begin livestream shopping on its profile page on TikTok. Livestream shopping is an interactive experience on […]