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Amid COVID-19, B2B buyers turn more to marketplaces

In many aspects, COVID-19 is driving the growth of B2B marketplaces, ecommerce analysts say. And the change in more business buyer behavior that’s accelerating the use of more B2B marketplace activity as a result of the coronavirus is likely to be permanent. “Growing buyer preference for B2B marketplaces is due to better experience on those […]

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