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Higher Amazon advertising costs are expected during peak seasons

Despite the potential for higher advertising costs on Amazon advertising during peak seasons, retailers say that the return on investment is worth it. For Perch, EaZyHold and Laumière Gourmet Fruits, knowing what to expect during each season is key to running successful Amazon marketplace brands.

Amazon advertising has substantiated itself as a valuable component of Amazon.com Inc.’s billions of dollars in revenue. And while the consistently increasing number of advertisers on the ecommerce giant is great for Amazon’s pockets, it results in more competition for third-party sellers looking to survive on the marketplace. Amazon’s “other” category—which mostly consists of advertising […]

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