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Augmented reality boosts conversion for Home Depot

The home improvement retailer added augmented reality capabilities to its app and mobile web before the pandemic but has seen a lift in engagement and conversion as consumers spend more time shopping on their phones.

Augmented reality boosts conversion for Home Depot

The Home Depot Inc. was more prepared than some retailers to divert more of its operations online when the coronavirus forced many physical retail stores to close and consumers to shop more online from their homes. The home improvement retailer rolled out augmented reality capabilities in its app and for the mobile web about four to […]

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