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How online retailers balance site speed with robust features

Robust site features can help increase conversion. But, those same features often mean the site takes longer to load, which can turn away shoppers. Retailers need to find the balance of offering helpful tools while main

Speed wins, says Jenna Posner, vice president of digital at sneaker retailer SnipesUSA. “There is such a direct correlation between speed and conversion,” Posner says. She speaks from firsthand experience after implementing technology from performance optimization vendor Yottaa. After integrating the performance vendor into SnipesUSA.com’s aging ecommerce platform, the retail chain’s speed increased by 30% […]

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