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Getting B2B and B2C ecommerce to work in harmony

As a wholesale distributor of chimney products, selling direct to consumers was never on Lindemann Chimney Supply’s radar when it came to ecommerce. B2B sales are its core business and remained so after the company relaunched its ecommerce site in 2016. Nevertheless, the distributor’s revamped site unexpectedly opened up a thriving B2C channel. Like many […]

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