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David’s Bridal rolls out 3D and AR tech for its wedding dresses

David’s Bridal took its store closures due to the coronavirus pandemic as an opportunity to enhance its ecommerce site. With 90% of its sales done in store, it had to find a way to “digitally meet customers where they are—in their home,” says Lizzy Ellingson, chief digital experience officer. Initially, the wedding dress retailer launched […]

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