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How online suspenders retailer Better Than Belts nearly became a victim of the pandemic

Better Than Belts, a web-only, direct-to-consumer retailer of men’s and women’s suspenders, had built up momentum going into 2020. After a successful Kickstarter campaign in September 2019, it was ready to talk to local retailers in New England about putting its products in stores. But then the COVID-19 pandemic hit, forcing many retailers to close […]

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