SAP plans to buy omnichannel marketing vendor Emarsys
Katie Evans
Germany-based business software company SAP SE—its products and services include the SAP Ariba procurement and supply chain network and the SAP Customer Experience software used by many retailers—announced today it will buy omnichannel marketing platform Emarsys. The purchase price was not disclosed. The deal is designed to boost SAP’s customer experience offerings. Emarsys, which is […]