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A manufacturer finds growth—and innovation—in the DTC channel

The rise of business-to-consumer ecommerce is changing the way B2B suppliers sell. Faced with stiffer competition for shelf space among their traditional retailer clients, which means retailers don’t always carry a supplier’s full line of merchandise, and consumers’ expectations that B2B suppliers sell direct-to-consumer, several B2B suppliers are opening direct-to-consumer ecommerce channels. Recognizing the trend […]

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