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College bookstore operator Follett is learning on the fly this unusual back-to-school shopping season

Many retailers are getting a crash course in adjusting quickly to changing shopping trends during this atypical back-to-school season. And few are closer to the front lines than Follett Higher Education Group. Follett operates more than 1,200 campus store locations and 1,800 ecommerce websites for colleges across the U.S., selling both general merchandise and textbooks. […]

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