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Who shops the most online, liberals or conservatives?

political affiliation and online shopping

Consumers’ political preferences offer clues to how they shop, according to data from Infogroup, a provider of consumer marketing data and services. Political moderates are the most likely to buy online, closely followed by liberals. And both groups shop frequently for women’s apparel, home furnishings and children’s goods. Conservatives are the most likely to shop via […]

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