Juul CEO hitting the reset button on vaping’s battered image
Bloomberg News
(Bloomberg)—Trust might not be a word commonly associated with one of the most controversial companies in America. Still, it’s a word used often by K.C. Crosthwaite, CEO of embattled e-cigarette maker Juul Labs Inc. Crosthwaite took the helm of Juul last September when the company was at the center of a public-health crisis that ignited […]