Store closures drive shoppers to Ulta.com, but it’s not enough to boost sales
Stephanie Crets
Store closures drive shoppers to Ulta.com, but it's not enough to boost sales
As the coronavirus pandemic forced Ulta Beauty Inc. to close its stores across the U.S. in mid-March, the cosmetics retailer had to quickly pivot to an online-only operation. “When we began 2020, we certainly did not plan to operate into a digital-only business,” said Mary Dillon, CEO, on an earnings call transcribed by Seeking Alpha. […]