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Indochino launches virtual style appointments

Even with closed showrooms and postponed weddings, sales are up at custom suit retailer Indochino. It launched one-on-one video appointments with stylists, and 100% of shoppers who have an appointment go on to make a purchase, CEO Drew Green says.

Indochino plans to open 20 showrooms this year. Here's why.

Virtual style appointments were a feature Indochino has had on its to-do list. But when the coronavirus swept across the U.S., the custom men’s suit retailer had to close all 52 of its showrooms—which is where Indochino typically measures shoppers—and virtual style appointments catapulted to the top of its list, says Indochino CEO Drew Green. […]

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