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Online purchases continue to increase during the pandemic

Online shopping during the coronavirus pandemic sees varied results, with new email signups, first time purchases and add to cart events depending on retailer category and merchant type, according to new data by Bluecore.

Online purchases, product views and new email sign-ups have increased year over year for online retailers since the coronavirus pandemic swept the U.S., according to the latest insights from Bluecore, a retail marketing technology company. Bluecore compared shopper activity surrounding the COVID-19 pandemic, examining year-over-year retailer performance from the beginning of April 2019 to the […]

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