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Unilever’s online food service: a timely shift to B2B and B2C

After Unilever Food Solutions acquired it in 2018, FoodServiceDirect Inc. decided the time had come to scrap its legacy ecommerce platform with one able to support its goal of increasing online sales tenfold in three years and deliver the customized purchasing experiences B2B buyers want. Beefing up B2B sales, however, was only part of FoodServiceDirect’s […]

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