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How digitally native brands approach stores

Retailers that are opening stores for the first-time approach omnichannel store technology differently than retailers that have been around for decades

Lingerie retailer Adore Me wants to give off a tech vibe when shoppers enter its stores, says Camille Kress, director of retail at Adore Me. Instead of posters featuring its current lingerie collections, it uses TV screens that run its promotions. This also allows Adore Me to update the screens as soon as its creative […]

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