E-retailers make technology upgrades during the coronavirus
Stephanie Crets
Free bread recipes are the ecommerce breadwinner at King Arthur Flour. The coronavirus is driving more at-home consumers to bake—especially bread—which means they need to buy flour and look up recipes. Luckily, King Arthur Flour provides both. “More people are discovering us,” says Mike Hoefer, director of web development at King Arthur Flour. In March, […]