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Personalization helps retailers earn a higher ROI

Personalization is helping retailers achieve a higher return on investment (ROI), according to a recent survey of 400 retailers by ecommerce platform provider Kibo. Three primary personalization touchpoints are responsible for retailers’ higher ROI, Kibo’s findings reveal. These touchpoints include: Advanced AI-driven personalization A marketing-led centralized team strategy Personalization across the entire customer shopping experience […]

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