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Look, feel and ease of use put shoppers in a buying mood

Retailers have to balance priorities to provide clear product visuals, seamless navigation, engaging content and a design that works for mobile shoppers.

Look, feel and ease of use put shoppers in a buying mood

The look and feel of a retailer’s website can make the difference between inspiring a shopper to stick around and browse or leave to find a better-designed, easier-to-navigate ecommerce website. But developing a well-designed site can be complicated. Retailers have to balance sometimes-competing priorities to provide clear product visuals, seamless navigation, engaging content and a […]

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