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Augmented reality boosts conversion at backpack retailer Mystery Ranch

Mystery Ranch’s products are extremely complicated, says director of marketing Ryan Holm. Its backpacks, which cost $125-$1,100, are made for carrying products while consumers are on a mission, such as hunting, fighting fires, police enforcement, military, or outdoor trekking. Their construction—in terms of material, pockets and zippers—are tailored to the backpack’s intended use. It’s important […]

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