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CBD brand Ned focuses on shopper lifetime value

The brand uses a data platform that can attribute a customer lifetime value score to shoppers factoring in not only how much they spend with the retailer over time, but also the cost of acquiring the customer in the first place.

Actionable data is key for wellness products retailer Ned. Ned launched its ecommerce site HelloNed.com in March 2018, selling mostly cannabidiol-related products, or CBD, such as hemp oil and body butter. That first year was mostly about finding its footing, making mistakes and learning from them, co-founder Adriaan Zimmerman tells Digital Commerce 360. After about […]

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