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Online sales surge at Black Rifle Coffee

With consumers drinking more coffee at home instead of at the office, sales have increased 30% year over year in March at online retailer Black Rifle Coffee.

March sales are off the charts for online retailer Black Rifle Coffee, says Chris Omer, vice president of information technology. “We did better this March than we did in November 2019 and that’s incredible,” says Omer, noting that large sales days, like Black Friday, are in November. Sales are up roughly 30% year over year, […]

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