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Something to talk about: Live chat rakes in revenue

Retailers are finding that live chat can drive more value than just customer service.

Online retailer Bare Necessities sells 281 bra sizes. Bare Necessities’ products span from band sizes 28-58 and cup sizes AA-O from 90 intimate apparel brands. With this breadth of selection, the Walmart-owned lingerie retailer knows that shoppers may have a question about its product sizing. To help, Bare Necessities uses more than two dozen chat […]

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