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Where retailers spent their marketing budgets over the Cyber 5 and throughout the holidays

Where retailers spent their marketing budgets over the Cyber 5 and throughout the holidays

Where retailers spent their marketing budgets over the Cyber 5 and throughout the holidays

If you think you saw a lot Amazon TV commercials throughout the holiday season, you’re not alone. The ecommerce giant spent $134.2 million on TV commercials in the final two months of 2019, according to data analytics firm Kantar’s Media division. That amounted to 9.7% of total TV spending among retail advertising over that period. […]

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