Follett’s relaunched ecommerce platform scores high marks for increased conversions and flexibility
Katie Evans
Follett Higher Education has a lot of moving parts to its business. The collegiate book and campus store retailer manages 1,800 ecommerce sites for about 1,250 colleges across the U.S. and Canada, ranging from Stanford to Texas Christian University. Each site not only sells widely different products, but also has numerous other nuances—such as the […]