How Overstock.com preps its fulfillment operations for the holidays
April Berthene
Shoppers want their online orders fast. Most retailers know that, but mass merchant Overstock.com Inc. (No. 47 in the 2019 Digital Commerce 360 Top 500) discovered that faster shipping actually improves its conversion rate. And not just a little. A delivery message of 2-day shipping has a 30% higher conversion rate than a 3-day or […]