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Formica.com boosts conversion by surfacing products customers want

In business since 1913, Formica Corp. sells laminates used in countertops, furniture and store fixtures to customers all over the world. But it wasn’t making it easy for buyers to find the materials they needed on Formica.com. “We saw unhappy customers based on customer feedback surveys we had on the website,” says Melissa Weickert, digital […]

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