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Q&A with Bradford White: A manufacturer balances ecommerce and product integrity

For some manufacturers, there’s no common definition of business-to-business ecommerce—or a notion that one suits all kinds of companies. At Bradford White Corp., a 149-year-old manufacturer of residential and commercial water heaters headquartered in Ambler, Pennsylvania, ecommerce isn’t defined as a log-in portal where distributors go online to order new or replacement parts. For Bradford […]

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