Site icon Digital Commerce 360

Walmart bolsters its ad platform

Walmart Inc.’s Walmart Media Group advertising technology business is making a push to attract a larger share of retailers’ advertising dollars. The retailer, No. 3 in the 2019 Digital Commerce 360 Top 1000, has rolled out a self-serve portal that enables advertisers to directly buy on-site search and sponsored product ads that appear on Walmart’s […]

Exit mobile version