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An evolving digital marketing landscape

An evolving digital marketing landscape

An evolving digital marketing landscape

Instagram has always been an important marketing channel for reusable water bottle brand S’well. The brand launched in 2010, the same year as the image-focused social network. Relatively quickly, S’well began seeing its bottles, which feature bold designs, patterns and colors, featured in Instagram users’ images as a “fashion accessory,” says Emily Bibb, the retailer’s […]

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