How retailers spent their marketing dollars over the first month of the holidays
Zak Stambor
If you think you saw a lot Amazon TV commercials throughout November, you’re not alone. The ecommerce giant, No. 1 in the 2019 Digital Commerce 360 Top 1000, spent $78 million on TV commercials from Oct. 28-Dec. 2, according to Kantar’s Media division. While overall spending on TV ads was down 5% year over year […]