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How retailers spent their marketing dollars over the first month of the holidays

How retailers spent their marketing dollars over the first month of the holidays

If you think you saw a lot Amazon TV commercials throughout November, you’re not alone. The ecommerce giant, No. 1 in the 2019 Digital Commerce 360 Top 1000, spent $78 million on TV commercials from Oct. 28-Dec. 2, according to Kantar’s Media division. While overall spending on TV ads was down 5% year over year […]

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