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Live chat brings in the big bucks at Bare Necessities

In the last few years, Bare Necessities has had an “explosion” in consumers using live chat, which has led to incremental sales and higher average order values.

At lingerie retailer BareNecessities.com, customer service agents do more than just answer shopper questions; they also bring in incremental revenue for the Walmart-owned merchant. In 2015, when Bare Necessities first launched its chat feature, sales attributed to this channel were just less than $1 million. It had steady growth in the first couple of years […]

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