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Express launches new online-only brand UpWest

Apparel brand Express Inc. this month launched a new online-only brand called UpWest. Unlike Express, which focuses on trendy apparel, the UpWest brand will focus on loungewear, sleepwear and casual apparel. “We see an opportunity to grow a new concept in an adjacent market to Express,” says Express CEO Tim Baxter. The new brand is […]

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