Site icon Digital Commerce 360

Express launches new online-only brand UpWest

Apparel retailer Express unveils a comfort-focused brand UpWest, which will donate 1% of sales to charity. The new brand launch comes during a slowing sales period for Express.

Apparel brand Express Inc. this month launched a new online-only brand called UpWest. Unlike Express, which focuses on trendy apparel, the UpWest brand will focus on loungewear, sleepwear and casual apparel. “We see an opportunity to grow a new concept in an adjacent market to Express,” says Express CEO Tim Baxter. The new brand is […]

Exit mobile version