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Stores are the ‘secret sauce’ behind Target’s ecommerce strategy

Stores are the ‘secret sauce’ behind Target’s ecommerce strategy

Target’s 1,850 stores are the “secret sauce” that’s helping the retailer rapidly grow its ecommerce channel. That’s because the retailer’s stores serve as micro-fulfillment centers that enable the retailer to offer shoppers several ways to get their online orders the same day they placed their orders. Consider the multiple same-day fulfillment options Target offers shoppers: […]

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