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How children’s product Sophie La Girafe continues to sell millions

Sophie La Girafe grows sales steadily with a mix of wholesaling to boutique and big-box retailers. Online marketplace Tundra helps it diversify distribution with smaller retailers.

Vulli launched the children’s teething toy Sophie La Girafe in 1961 in France. And the toy has steadily grown in popularity across the globe; nearly 60 years since its launch, the product is still made manually in France using rubber and food-based paint, and millions are sold every year in 85 countries, says Stephen Montgomery, […]

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