Site icon Digital Commerce 360

CB2 adopts app‑free augmented reality to improve engagement

There is no need for consumers to download an app before accessing the augmented reality tool. In a limited test, the retailer is seeing results from the technology and plans to expand it to include hundreds more products.

CB2, a furniture and housewares retailer, is deploying app-free augmented reality features that allow smartphone consumers to visualize how a product would look in their homes and offices. The retailer launched the new capability to coincide with the rollout of its CB2 + GQ collection in August. The collection is composed of home decor items […]

Exit mobile version